
Type specimen for Spore
Editorial Design
Editorial Design
Here’s Spore!
Spore is a contemporary serif face that functions as both a display face at larger sizes and a book face with a whimsical undertone at smaller sizes. It is currently designed in the Latin, Arabic, and Tamil script—which were
3 out of the 4 main scripts used in Singapore, before Malay was Romanized and written in the Latin script.
Spore was born from a deconstructed approach to book typography that references the Oulipo and Postmodern movements. Seemingly paradoxical at times, certain letterforms look synthetic and unusual at larger sizes, with features that are seemingly appear randomly or are completely disconnected with the pen or the stroke. However, at the same time, the tapering and wavering strokes, hark back to expressive and human calligraphic forms by masters such as Oldřich Menhart.
Spore is a contemporary serif face that functions as both a display face at larger sizes and a book face with a whimsical undertone at smaller sizes. It is currently designed in the Latin, Arabic, and Tamil script—which were
3 out of the 4 main scripts used in Singapore, before Malay was Romanized and written in the Latin script.
Spore was born from a deconstructed approach to book typography that references the Oulipo and Postmodern movements. Seemingly paradoxical at times, certain letterforms look synthetic and unusual at larger sizes, with features that are seemingly appear randomly or are completely disconnected with the pen or the stroke. However, at the same time, the tapering and wavering strokes, hark back to expressive and human calligraphic forms by masters such as Oldřich Menhart.




















Connections Across Oceans: Early Chinese Mutual Aid Organisations
Spatial Graphics
Multiscript Typesetting/Typography
Editorial Design
Client:
Sun Yat Sen Nanyang Memorial Hall
Designed with Magicfruit (née in the wild)
Spatial Graphics
Multiscript Typesetting/Typography
Editorial Design
Client:
Sun Yat Sen Nanyang Memorial Hall
Designed with Magicfruit (née in the wild)
“Migration out of China increased substantially during the 19th century to destinations all over the world, with most migrants arriving in Southeast Asia or in North America. As local governments did not provide adequate support and welfare, Chinese migrants started their own organisations in order to survive in foreign lands.
These organisations, known as mutual aid organisations, were important pillars of the Chinese migrant community, providing political, economic, socio-cultural and religious support for their members. Members of these mutual aid organisations usually share a common surname, hometown, language, or regarded each other as sworn brothers.”
Personal responsibilities for this project include: Catalogue Design, Brochure Design, Multiscript typesetting, Typesetting artefact captions.
These organisations, known as mutual aid organisations, were important pillars of the Chinese migrant community, providing political, economic, socio-cultural and religious support for their members. Members of these mutual aid organisations usually share a common surname, hometown, language, or regarded each other as sworn brothers.”
Personal responsibilities for this project include: Catalogue Design, Brochure Design, Multiscript typesetting, Typesetting artefact captions.










Graphics and Wayfinding for
Reunion Social Space & Café Bréra
(National Museum of Singapore)
Wayfinding
Spatial Graphics
Production
Client:
National Museum of Singapore and Lien Foundation
Designed with Magicfruit, RSP Architects
Photos by National Museum Singapore and Madeni Jais
Reunion Social Space & Café Bréra
(National Museum of Singapore)
Wayfinding
Spatial Graphics
Production
Client:
National Museum of Singapore and Lien Foundation
Designed with Magicfruit, RSP Architects
Photos by National Museum Singapore and Madeni Jais
The National Museum of Singapore has created the first purpose-built dedicated social space for seniors in a local museum, in partnership with Lien Foundation. Named Reunion, the space is an inclusive one for seniors, including those with mild cognitive impairment and dementia, to engage in meaningful activities and conversations inspired by the museum’s collection.
Reunion comprises a café and an activity space. The activity space features a group activity area, an immersive projection cave, a Quiet Room, and music booths, to encourage group activity during the museum’s programmes for seniors and also enhance their museum-visiting experience.
The spatial graphics were made from collaging selected pieces from the William Farquhar Collection of Natural History Drawings.
Personal responsibilities included the composition & design of the spatial graphics as well as wayfinding signages, as well as preparing them for production.
Reunion comprises a café and an activity space. The activity space features a group activity area, an immersive projection cave, a Quiet Room, and music booths, to encourage group activity during the museum’s programmes for seniors and also enhance their museum-visiting experience.
The spatial graphics were made from collaging selected pieces from the William Farquhar Collection of Natural History Drawings.
Personal responsibilities included the composition & design of the spatial graphics as well as wayfinding signages, as well as preparing them for production.










The Department of Information & Economy
Branding
Illustration
Motion Graphics
Coding
Editorial Design
Branding
Illustration
Motion Graphics
Coding
Editorial Design
“The year is 2030, in a hypercapitalist future where social media organizations' years of data collecting for advertising have put them in a place where they hold powers over world governments. GDPR is dead, and whatever rules that were drawn up in the past to keep these companies in check have long disappeared.
The new currency is now data. A coalition of these social media companies is taking form under the name of The Department of Information and Economy (D.I.E) has appeared, and are lobbying to control all the data processes in the world. The format in which the collaterals are presented in are all virtual, and have surfaced in a massive whistleblowing campaign.”
The new currency is now data. A coalition of these social media companies is taking form under the name of The Department of Information and Economy (D.I.E) has appeared, and are lobbying to control all the data processes in the world. The format in which the collaterals are presented in are all virtual, and have surfaced in a massive whistleblowing campaign.”
I. Brand Guide
















II. FaceValue











III. Employee Care Package










IV. Mailer for Consumer-Commodities










History & Imagination: Modern Photography from Singapore
Typography
Editorial Design
Client:
National Gallery Singapore
Designed together with in the wild.
History and Imagination presents the works of four Singapore photographers: Tan Lip Seng, Lee Lim, Lim Kwong Ling and Lee Sow Lim. These amateur photographers were active members of camera clubs in the 1950s and 1960s, a period of rapid political and urban change in newly independent Singapore.
Navigating the desire to document the emerging nation against the conventions of pictorial photography, scholarly essays and full-colour plates trace how their images parallel a newfound search for independence from British rule and the anxieties of modernity.

























